Your eyewear is an extension of your personal style. A great pair of glasses is the perfect accessory.
Glasses can draw people in and show off your facial features, or they can blend into the background and simply complement a great outfit. Classic frames go from day to night with ease, providing sophistication to your office attire or understated elegance to a more formal dress. Funky frames stand out, and show everyone you’re ready to take on the world.
Maybe you’re looking for a pop of color to add pizzazz to your work wardrobe. Perhaps you’d like to try a new, trendy frame shape. Or maybe, you’d like to keep it chic and select a pair of designer frames for every occasion.
Whatever your needs, our experienced team will work with you to understand your personality, your lifestyle, and your look. We’ll recommend the perfect pair for your face shape, and you can try on as many as you like.
We also offer safety glasses for your work needs. Our optical department can assist you in finding out what brands are best for your needs.
We know how good you’ll feel walking out of our office with a great new accessory and we’d love to be a part of your shopping experience. Come and see us to find fashionable frames today.Contact Us
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.
Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.
As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.
ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman's life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.
The Esprit eyewear collection embraces the relaxed sunny Californian way of life: fun, friendship, and love for life. Authentic and inspirational designs flow throughout their stylish frames.
A brand rich in history and trusted for quality with an admirable business model. Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort and quality. Appealing to the fashion conscious consumer, the Geoffrey Beene eyewear collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women.
GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.
Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.
Jones New York
Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.
Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.
Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.
Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
MARCIANO, the premium brand extension from GUESS, Inc., is a contemporary, fashion-forward collection designed for the stylish, trend-setting woman. MARCIANO follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. The collection is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion.
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.
An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Our story says it all. Polaroid has been a trusted global brand for more than 75 years and is best known for pioneering instant photography since Edwin Land first conceived the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.
Paul Sperry, known as the inventor of the world’s first boat shoe, believes fashion and function can come together without compromise. He has brought this to life in his Sperry eyeglass frames collection, and these ideals are evident in the stylistic, sleek, and practical frames seen therein.
The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.
From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.
Children's' eyewear has to be simple and durable. Colors and designs that catch the attention of any young wearer are also a plus. The Superflex Kids line offers a level of design quality among the best in the industry. Features like flexible hinges and strong materials are standard on every pair.
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.
TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.
Inspired by Californian culture, architecture, and landscapes, Trina Turk designer eyewear includes a collection of eye-catching frames to enhance everyday style. Designed with high-quality materials and attention to detail, Trina Turk offers an exclusive selection of women’s eyewear with everlasting character.
Tura by Lara Spencer
Tura has lead the world of optometry to fashion heights since its inception. For artistic integrity exquisite enough to be responsible for the industry’s first designer license, look to Tura. The Lara Spencer Collection is being distributed with inspired women in mind: those who live their lives with the same exquisite passions that Tura was founded upon.
- 300 S State St Suite 15
- Zeeland, MI 49464
Hours of Operation
- Monday: 7:30 AM – 7:00 PM
- Tuesday: 7:30 AM – 5:00 PM
- Wednesday: 7:30 AM – 5:00 PM
- Thursday: 7:30 AM – 7:00 PM
- Friday: 7:30 AM – 5:00 PM
- Saturday: 7:30 AM – 12:00 PM
- Sunday: Closed
The Optical Department opens at 8:00am
Visit our beautiful frame dispensary and choose from the latest in fashionable eyewear.